Green Bay is set to host the 2025 NFL Draft from April 24th - 26th, 2025, a historic event that promises significant economic and cultural benefits for the area. With an expected attendance of up to 1 million visitors and workers, local businesses should prepare for an influx of opportunities in the weeks leading up to and during the draft.  

 

 Key Highlights:  

1. Economic Boost for Local Businesses:   

   - Northeast Wisconsin accommodations are prepared with hotel rooms to support visitors, emphasizing the importance of tourism and hospitality sectors.  

   - Food trucks and concessions, largely staffed by nonprofits, and local restaurants will serve visitors, keeping the local flavor alive.  

 

2. Visibility for Green Bay:  

   - While the draft won’t bring direct financial rewards for the Green Bay Packers, it will elevate the city's national visibility.  

   - Revenue from the draft is shared across all 32 NFL teams, with most profits coming from media coverage.  

   - Foot traffic to the Packers Hall of Fame is expected to increase, giving local attractions a moment in the spotlight.  

 

3. Community Involvement and Traditions:  

   - Green Bay’s cherished bike tradition, dating back to 1958, will take center stage. 32 young fans will announce their team’s draft pick, with the drafted rookie signing the bike to be auctioned off for charity.  

   - Local nonprofits staffing concessions will also benefit from the profits, ensuring the community shares in the event’s success.  

 

4. Long-Term Impact:  

   - Hosting the draft required a multi million dollar bid, with an additional $8.5 million investment planned for upgrades and logistics.  

   - The event lays the groundwork for future opportunities, including potential college bowl games through 2027.  

 

5. Preparation for Businesses:  

   - Titletown establishments like Hinterland and the Turn will remain open, except during the security sweep, leveraging the increased foot traffic.  

   - The draft campus will undergo a security sweep Tuesday-Wednesday of draft week, ensuring safety for all.  

 

 Why This Matters:  

This once-in-a-generation event, the first NFL Draft in Green Bay’s history, won’t return for likely 30 years. For small businesses, it’s a prime opportunity to attract new customers, increase revenue, and become part of a historic moment.  

 

Start planning now to maximize the benefits of Green Bay’s time in the national spotlight!